Online dating services business models
As an additional point of reference, profit margins for the dating services industry as a whole (which also includes non-online services) averaged 18.5% in 2012. Availability of Publicly Traded Comparable Companies Most of the top online dating websites are owned by publicly traded companies.
The availability of financial data for publicly traded online dating companies makes it possible to compare a subject company to industry benchmarks and apply industry multiples.
A database of private transactions lists one online personal services company that was sold during the five year period from January 1, 2008 through December 31, 2012.
Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.
The company’s branded offerings include Match.com, Chemistry.com, Our Time.com, Black People and Ok
In addition, it offers mobile applications under the Match, Ok Cupid and Date Hookup brands.
Additionally, technology and industry economic conditions vary over time, which can affect online dating companies as investment opportunities.
Specific factors that are unique for each business must be considered.